What is in It for Me? Identifying Drivers of Blockchain Acceptance among German Consumers

*JBBA New Research Alert *

This ground-breaking research from Professor Dr Andreas Mann and Florian Knauer of Blockchain Center, University of Kassel, proposes a ‘#Blockchain-specific Acceptance #Model’ and explores #Drivers of Blockchain acceptance from a #Marketer’s, #Researcher’s, and #Developer’s perspective. The research examines ‘Perceived Ease of Use (#PEOU), Freedom of #Decision, Perceived #Risk, ”Trial-ability”, and ‘#Independence from Institutions’ as some of the major factors effecting #Mass #Adoption, using Roger’s Diffusion and Technology Acceptance Model (#TAM).

• Published today in The JBBA: https://lnkd.in/gPkB3wA
• Indexed in #DOAJ: https://lnkd.in/gezegNn
• The British Blockchain Association #EvidenceBasedBlockchain #Research #Germany #Consumers #Marketing #DLT #Adoption #CEBB #BBA